HomeEase’s strategy centered on building brand awareness, educating homeowners, and driving app installs through multi-channel, data-driven campaigns targeting family decision-makers and tech-savvy users.

The Launch Campaign used Google Display, YouTube pre-rolls, and TikTok/Instagram influencer partnerships, supported by giveaways and referral incentives. Social Proof initiatives leveraged user-generated content, real-life testimonials, and relatable Reels to build trust. Retargeting ads and email funnels re-engaged warm leads with feature demos, user stories, and limited-time offers.

Offline, a Brand Activation campaign featured subway posters, QR codes, and local media coverage, while a Seasonal Push offered holiday bundles, smart device collaborations, and influencer-led home tours.

Channel mix: Instagram/TikTok for engagement, Google Ads for acquisition, Email for conversions, YouTube for tutorials, and LinkedIn for brand credibility.

Key metrics: app installs, CPA, retention, engagement, email conversion, and referrals—driving HomeEase’s position as the smart home app of choice.