Client:
GRITMODE™ – A premium fitness apparel and gear brand for the relentless, the early risers, and the everyday warriors.

Challenge:
Launch a new fitness brand in a competitive market and quickly establish a bold, performance-driven identity that resonates with Millennials and Gen Z, builds community, and drives e-commerce sales.

Solution:
Developed a multi-channel launch strategy combining high-energy UGC content, influencer partnerships, and targeted Meta/Google Ads. Campaigns included the #GRITMODEChallenge community fitness contest, product storytelling videos highlighting performance features, and retargeting funnels to convert warm audiences.

Results:

• +62% Instagram engagement in 45 days
• 4.2x ROAS on Meta Ads
• 1,500+ UGC posts from #GRITMODEChallenge
• +38% email list growth
• 27% repeat purchase rate within 60 days