Emerald Park Medical is a clinic specializing in women’s well-being and mental health. The clinic wanted to refresh its brand presence to increase awareness, build trust, and attract more patients through both digital and offline channels.

Objectives

• Position as a leader in women’s mental health.

• Increase patient inquiries and bookings.

• Strengthen visibility online and in the community.

Strategy

• Social Media: New empathetic visual identity, wellness tips, reels, and testimonials → +2,800 followers, 45% higher engagement.

• Newsletter: Monthly tips, success stories, strong CTAs → 38% open rate (12% above industry).

• Billboards & Subway Ads: Empowering creative in high-traffic Toronto areas → 120,000+ daily impressions.

• Google Ads: Local keyword targeting, responsive ads → 27% more website traffic and steady leads.

Results

• 2,800+ new followers in 90 days.

• 45% increase in post interactions.

• 31% more booked consultations.

• 120,000+ daily brand impressions